Is Saving the Earth Forefront on Your Mind?

I write personality-driven web copy for eco-friendly and socially conscious brands.
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Copy that Impacts as Much as Your Mission

Are you a company with a vision?

A vision that includes your products and services making a greater impact on your community...and possibly the world?

Let’s make that happen. I write words that sell. Words that are meticulously chosen, to:

Amp up your brand voice that makes consumers pay attention.
Create a cohesive messaging strategy that's true to your brand.
Reach your ideal customer...and then some.
Rank your website higher in search, aka optimization that’s on point.
Spread your mission through high-quality marketing that’s authentic, because no one like sleazy clickbait or cheesy gimmicks.

So, why are you here?

Sorry, that's a bit existential, I mean, what can I do for you?

Strategy
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Think Chess, Battleship, your escape route at a boring cocktail party.

The average revenue increase for presenting a brand consistently is 33%.

 

Which means consistent branding is crucial to connecting with your customers.

 

But that doesn’t happen magically. 

 

You need a well-thought-out plan of action to prove that your brand is in control and that you know what you’re doing (even if you are in your pajama bottoms while you do it).

 

I work hard to create a cohesive brand strategy that’s methodical, true to your voice, and ends in an explosion of conversions.

 

When you book me for the day, I’ll help you with one of the following:

  • Brand repositioning

  • Website audit

  • General brand strategy

Web Copy
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Like a dog riding a unicycle down the street, it’s impossible to look away.

You have 2 seconds to impress a hurried site visitor.

 

And if you can’t hold their interest, they’re leaving, and so is your potential sale.

 

There’s so much more that goes into web copy then words on a page. A lot more. We’re talking about formulas and everything. Who knew that writers were scientists too? 

 

In the lab I create punchy headings, hone in on your VOC, internalize the consumer experience, and close the knowledge gap, all while capturing the essence of your products, and empowering people towards your movement.

Email Copy
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Slide into inboxes with pizzazz (Think Tom Cruise in Risky Business).

The average person receives an estimated 125 emails a day (and for some, it’s way more).

 

So why should anyone open yours? Because you’re awesome, that’s why. But they won’t know that unless they actually open your email. And that’s half the battle. 

 

I write enticing email copy that piques curiosity, increases open rates, and sends your customer galavanting towards your site. All you have to do is sit back and let the conversions roll in.

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Your Marketing Doesn’t Have to be Doom and Gloom

The climate crisis is, well, terrifying. But that doesn’t mean we need to induce consumers into a frenzied panic. Everyone stay calm!

The problem: Technical jargon can confuse or turn away potential customers.

You’re passionate about your research (and why shouldn’t you be?!) But over presenting scientific information, environmental conditions, and supply chains on your website can pulverize your audience with overwhelming factoids.

And in turn, scare them away.

My approach is different.

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The Solution: I create personality-driven copy that’s on brand, gets attention, garners trust, and generates conversions.

In fact, personality-driven, and humor copy is today’s winning marketing strategy. We’re talking about major ROI’s here people.

And this strategy happens to be my M.O. In turn, your brand will be more:
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Move your customers

toward your movement.

Now’s not the time to fall back on cliches, stories that bore, or mimic what other brands are doing.

Get people fired up, by being uniquely you.
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TRUSTED BY

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Jess was exactly the person that we needed to bring our website vision to life! We knew what we wanted, but had no idea how to get there. Jess was so helpful throughout the entire process of discussing what we want our brand to be, demoing some different ideas, and then finally delivering a top notch set of copy! We were able to give her wire frames directly to our web developer with no extra work on our end!

—  Dan,
Iron Core Fitness