Anne Mulaire is a Canadian, indigenous-owned, inclusive sizing, sustainable clothing company with seven programs that make them a closed-loop fashion brand.
The challenge: With so many sustainable initiatives some of their programs and efforts get lost in the shuffle. Customers need a clean user experience and simple, direct copy to understand all that Anne Mulaire has to offer.
The solution: By restructuring the website hierarchy, renaming the program initiatives, and streamlining the messaging, we were able to create more efficient web copy that showcases their sustainable efforts. We carried this over into their social and email marketing, too.